There are very promising and exciting things coming up in the world of Search Engine Optimization this year. The competition and content are both on rise and search algorithms are becoming more and more complex. There have been many improvements in search engines in the recent years and even bigger ones are expected this 2019. Virtual reality, mobile, voice control and artificial intelligence are all getting perfected, so SEO is rapidly changing and following the latest trends in the world of technology. The following are some major ways in which SEO will change in 2019.
- Artificial Intelligence will dominate the world of search engine optimization. It already has a big influence on the way in which search engines rank the websites. Fact is that Google is using artificial intelligence in order to mimic online behavior of people. By using this technology Google gets valuable information about websites. Those websites that have great usability will be ranked the highest in the results. Therefore, AI will definitely change the way SEO operates this year.
- Voice search has becoming increasingly popular and this technology is attractive because it is very user-friendly. As you are probably aware, voice technology assistants such as Google Alexa and Siri are leading the way today in which we gain valuable information. Many internet users no longer go online to type a question or to search for something. Instead, they use the voice assistants like those mentioned above to get quick information for whatever they need. There are some predictions that in next couple of years, voice searches will be dominant way in which users look for things online. That means the website content and the keywords will need to be changed and restructured to match the voice searches.
- Mobile optimization is another major trend for this year. Over fifty percent of all online searches are now performed through mobile devices. This dominance will continue to rise in 2019, influencing the way in which the online content is getting delivered. Google pays a lot of attention in making mobile optimized pages rank higher in the results, and their algorithms will be able to easily check whether the landing pages of websites are mobile-friendly or not. This means that if you want your website to be at the top of web search results, all your website content must be properly optimized for mobile users.
These are just a few major ways in which SEO is expected to change and evolve in 2019. All of them are exciting ways that will add bigger quality to search engine optimization. You need to pay close attention to latest trends and what is going on at the moment so you will stay ahead your competitors online. There are many challenges and opportunities yet to come this year, so practice good SEO strategies, keep a close eye to the developments in the world of technology and stay informed. Consider things mentioned here and make your website the best it can be.